FOR IMMEDIATE RELEASE
July 20, 2019
Los Angeles, CA – With the sport of lacrosse experiencing continued growth in participation and visibility around the globe, World Lacrosse and the Premier Lacrosse League (PLL) announced today the signing of a Memorandum of Understanding (MOU) through which the two entities will work together to strengthen and accelerate the pace of growth.
The announcement was made as part of the Premier Lacrosse League’s inaugural All-Star Weekend in Los Angeles.
Specific areas of cooperation between World Lacrosse and the PLL, as outlined in the MOU, include:
— Exploration of commercial, sponsorship and digital production opportunities;
— Testing and evaluation of new rules and game formats;
— Working collaboratively to support the ambition of securing inclusion for lacrosse in the Olympic Games;
— Working collaboratively to avoid schedule conflicts between PLL and World Lacrosse events;
— And, exploration of the development of joint properties such as domestic festivals and foreign tours.
“In its inaugural season, the Premier Lacrosse League is already making meaningful contributions to the growth of lacrosse,” said World Lacrosse Chief Executive Officer Jim Scherr. “The PLL was founded on ideals such as innovation and a commitment to athletes, while celebrating the excitement of lacrosse and honoring the enduring values of this great game.”
“There is a natural alignment in values and purpose between World Lacrosse and the PLL,” added Scherr. “As our international federation continues to grow, we will seek to develop additional opportunities and alliances that are designed to benefit this great game and the athletes who play it.”
“We are ready to work tirelessly with the leadership at World Lacrosse to promote the game for the long-term,” says PLL Co-Founder and CEO Mike Rabil. “Alongside World Lacrosse, we will find unique opportunities to both continue the domestic growth of lacrosse while also expanding the sport’s global reach.
With the international lacrosse season in full swing, World Lacrosse has two upcoming World Championships: the Women’s Under-19 World Championship in Peterborough, Ontario, August 1-10, and the Men’s Indoor World Championship in Langley, British Columbia, September 19-28.
##www.worldlacrosse.sport##
Media Contact: Darryl Seibel
Email: dseibel@worldlacrosse.sport
About World Lacrosse
World Lacrosse is the international federation for men’s and women’s lacrosse, responsible for providing effective leadership and governance of the sport internationally while supporting the continued growth of lacrosse worldwide. In November 2018, World Lacrosse was officially recognized by the International Olympic Committee. The President of World Lacrosse is Sue Redfern of England.
About Premier Lacrosse League (PLL)
The Premier Lacrosse League (PLL) brings the sport of lacrosse to a national stage for the first time through a tour-based model, complete with the best players the sport has to offer. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group comprised of The Raine Group, Joe Tsai Sports, Brett Jefferson and Creative Artists Agency (CAA). The PLL season began on June 1, 2019 with six teams embarking on a 14-week season that concludes with a playoff and PLL Championship Game. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter(@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).
