September 3, 2020,


World Lacrosse and DMC Sport announced today their official partnership, launching the new World Lacrosse Online Merchandise Store at

This partnership will see an exciting range of World Lacrosse-branded apparel and official merchandise available to fans of lacrosse around the world.

The initial range of World Lacrosse-branded merchandise includes short and long sleeve t-shirts, polo shirt, 1⁄4 Zip jumper, hoodie and cap. Products are available in men’s, ladies and unisex styles, and in a variety of sizes.

“It has been just over a year since we launched our new World Lacrosse name and brand identity, and the response from lacrosse enthusiasts around the world has been
exceptionally positive,” said World Lacrosse Chief Brand and Communications Officer Darryl Seibel. “We are excited to now take the next step by introducing an eCommerce platform on our new website and making officially-licensed World Lacrosse apparel and merchandise available to players and fans everywhere.”

DMC Sport is managing the eCommerce site, along with the sourcing and manufacturing of licensed apparel and the fulfillment of orders. Future plans for the eCommerce site include an expanded offering of items and co-branded merchandise produced in partnership with World Lacrosse Member-National Governing Bodies.

Based in Australia but with access to global manufacturing and distribution platforms,
DMC Sport delivers similar eCommerce solutions for organizations such as Australian Football League, Australian Sailing, Golf Australia, New Zealand Cricket, the England and Wales Cricket Board (ECB) and the Lawn Tennis Association – British Tennis.

“We are super excited to be partnering World Lacrosse with the launch of their new apparel range,” said DMC Sport Chief Executive Officer Louise Gale. “The online store
will be available through the World Lacrosse website and our team is really looking forward to taking World Lacrosse apparel to the lacrosse community worldwide. DMC Sport will draw upon our expertise across the many sporting organizations we work with around the globe.”

Media Contact: Darryl Seibel

Phone: 719-374-5546


About World Lacrosse

World Lacrosse is the international federation for men’s and women’s lacrosse, responsible for providing effective leadership and governance of the sport internationally while supporting the continued growth of lacrosse worldwide. In November 2018, World Lacrosse was officially recognized by the International Olympic Committee. The President of World Lacrosse is Sue Redfern of England.

About DMC Sport

DMC Sport is globally recognised as a specialized provider in the development of digital solutions, sports equipment, merchandise and apparel catering to major sporting organisations. Known for their innovative, systemized approach and technology- based solutions providing major sporting organisations with specialized products and services that match their needs.