NISSIN FOOD PRODUCTS CO., LTD., was today announced as the title partner of the 2026 World Lacrosse Women’s Championship, set to be hosted by the Japan Lacrosse Association in Tokyo next July.
The Nissin Foods 2026 World Lacrosse Women’s Championship will feature the top women’s teams in the world, and will take place from July 24 to August 2, with games played at Oi Stadium and Prince Chichibu Memorial Stadium.
The partnership will leverage NISSIN FOODS’ global marketing resources to enhance awareness of and generate excitement for the world championship, supporting the goals of both the JLA and World Lacrosse for the growth and popularization of the sport. NISSIN FOODS will contribute to increasing the value of the event by promoting international exchange through sports and providing rich, health-conscious dining experiences.
WL CEO Jim Scherr said: “This partnership is a landmark moment for the global profile of lacrosse and a significant boost ahead of one our premier world championships in Japan. With incredible support from NISSIN FOODS, one of the most recognizable global food brands, the 2026 Women’s Championship will expand the horizon for lacrosse in one of the game’s fastest growing hotbeds and beyond.”
Noritaka Ando, president and representative director of NISSIN FOOD PRODUCTS CO., LTD. said: “It is a great honor to have the World Lacrosse Women’s Championship held in Japan and for NISSIN FOODS to contribute to the development of the sport through this partnership. Based on the philosophy of our founder, Momofuku Ando, that ‘food and sports are the two wheels of health,’ the NISSIN FOODS Group has supported various sports activities. In this tournament, we will support the conditioning of all tournament stakeholders as they pursue the top prize through ‘Optimized Nutri-Dense Meals’ that provide an appropriate balance of key nutrients. HUNGRY TO WIN!”
JLA Chairman Yusuke Sasaki said: “Lacrosse has the power to connect people across all differences and boundaries. The friendships forged among young generations across borders through lacrosse are lifelong, and we believe that if each individual becomes a leader in their respective country in the future, all conflicts and disputes around the world can be avoided. This is the wish embedded in this belief. Believing in this inherent power of sports, Japanese lacrosse has grown to this point. This year, with the immense support of NISSIN FOODS, a global brand connected by lacrosse, we are truly delighted to host this historic event, where the global lacrosse community will gather in Tokyo. We hope that this tournament will unite all participants and stakeholders under the banner of our slogan: ‘Lacrosse Makes Friends.'”
In addition to the title partnership, the logo has been revealed for the women’s championship, which honors the deep history of Japan. The mark includes numerous national symbols: a red circle symbolizing the rising sun; a depiction of Mt. Fuji, one of the world’s most iconic cultural sites; the Seigaiha pattern of endless, calm waves, representing the wish for eternal peace; and the modern digital expression utilizing dots, contrasting with traditional motifs.
The field for the championship includes 16 teams that all qualified through continental championships for the first time in World Lacrosse history. The schedule will be announced in the coming months.
ABOUT NISSIN FOOD PRODUCTS CO., LTD.
Headquartered in Japan, NISSIN FOOD PRODUCTS CO., LTD. is a food manufacturer that launched the world’s first instant noodles in 1958. In 1971, it released “CUP NOODLES,” the world’s first cup type of instant noodles, and now sells various products worldwide. Furthermore, based on the philosophy of its founder, Momofuku Ando, that “food and sports are the two wheels of health,” the NISSIN FOODS Group supports various sports activities. Currently, as a top partner of the JLA, NISSIN FOODS comprehensively supports national tournaments and national team activities hosted by the JLA in Japan, engaging in various activities to invigorate the lacrosse world.
