COLORADO SPRINGS, Colorado, USA – World Lacrosse today announced the hiring of Christy Cahill as its chief brand & communications officer. Bringing more than 18 years of experience in international sport, Cahill will head the communications, branding and marketing functions for the organization, playing a leading role in the sport’s campaign for inclusion on the Olympic Program starting with the Los Angeles Games in 2028. She will report to CEO Jim Scherr and will begin in the role on January 24.
Cahill has spent the past year consulting for JTA Pacific and Miranda & Company Communications, offering senior counsel to a diverse array of clients, including Athletes Unlimited, the Houston 2026 World Cup Bid Committee, Thrill One Sports & Entertainment and USA Track & Field. Her work spanned media and public relations, issues and crisis management, internal and stakeholder communications, strategic planning, event management, press operations, digital media, messaging and media training, and brand development and activation.
In her new role, Cahill will be charged with driving awareness and interest in the sport of lacrosse around the world while further building the World Lacrosse brand via the development and execution of communications, marketing and digital media strategies.
Scherr said: “I am very pleased that Christy will be joining the World Lacrosse team as our chief of brand and communications. She has a very strong background in her field and Olympic sport, and her skills and leadership ability will be invaluable in assisting World Lacrosse to achieve our vision and mission.”
Previously, Cahill served as chief communications officer for SailGP (2018-21), where she operated in a central leadership role for the launch of the global sports league from announcement strategy and delivery to building a total audience reach of 1.8B for the first season of operation. In addition, she spent seven years (2011-18) at the United States Olympic and Paralympic Committee, where she functioned as a key member of the communications leadership group for the largest National Olympic Committee in the world across four Olympic Games and the successful U.S. bid to host the 2028 Olympic and Paralympic Games.
She also spent five years at USA Hockey, where she drove organizational communications and marketing initiatives, while leading all promotional efforts for the U.S. Women’s National Hockey Program, including for the 2010 Olympic Winter Games and seven world championships.
Cahill said: “Lacrosse is rapidly gaining momentum as a globally inclusive sport and is at a pivotal point, with an incredibly important 18 months ahead. I’m honored to have the opportunity to join the robust international lacrosse family in promoting and supporting the sport around the world, while also helping to further its Olympic ambitions.”
Cahill graduated from Boston University with a bachelor’s degree in public relations. She resides in Colorado Springs with her husband, Jason.